Your Google Business Profile (GBP) is the golden key to local searches. It's a free business listing that appears in Google Search and Google Maps. It includes your business name, address, phone number, hours of operation, website, reviews and more. When potential customers search for a local business like yours, your GBP is likely their first introduction.

First you must claim your FREE GBP from Google. After that, paying attention to your GBP is like investing. The rewards are directly related to how much you put into it. In this case, we're talking hefty rewards like increased phone calls, more foot traffic, and your products and services being shown to a lot more people online.

With regular attention to daily updates, regular posts, lots of pictures, etc., your business listing will start to climb to the top of the list for local business searches, with a goal of being in the Google Maps 3-Pack - the top 3 organic spots of visibility for a search result. What's even better is that there's no ad spend necessary!